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Australian Bid for Fifa World Cup 2022

Release Date: 2010
Client: Football Federation of Australia
Agency: Abold GmbH München
Director: Phillip Noyce
Producer: Mark Gläser, Iris Weber, Kevin McGrath
DOP: Garry Philipps

 

„Bring it Back“ was the centerpiece of the final presentation of the Australian Bid for the FIFA word Cup 2022 in Zürich on December, 2nd 2010. In a combination of real action and animation we tell the story of a kangaroo, which steals the Worrd Cup Trophy from the FIFA Headquarter and brings it to Australia. By order Prime Minister Julia Gillard a mystery bike rider chases the kangaroo through Australia and convinces it in a dramatic showdown, to give the Trophy back to FIFA – so it can be given to Australia in the „right way“ – an appeal, which unfortunately failed in reality…

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