Release Date: 2006
Client: BMW Brilliance
Agency: Interone Beijing
Director: Begbie
Producer: Christiopher Zitterbart
DOP: Michael Mielke

In 2006 Group.IE realized, in cooperation with the agency Interone Beijing, the Launch Campaign for the BMW E60 CHL. The long version of the BMW 5 series is specially designed and produced for the Chinese market. The vehicle, its features and the sheer driving pleasure are visualized in various TV commercials; a showroom film and a widescreen launch film. The car had its world premiere at the Beijing Auto show in November 2006.