Every two years Frankfurt fairground hosts the world’s biggest auto show, IAA – Internationale Automobil Ausstellung. During this event, Mercedes-Benz always allocates the entire Festhalle, the main hall, for its exhibition.

From 2003 to 2007 and 2011, Group.IE has been, in close cooperation with Atelier Markgraph, responsible for all media – picture and sound – connected to the main presentations of world premiere cars, experimental and show cars and overall technology themes. We developed the scripts, realized the films and have been responsible for the overall lighting and sound concept of the whole venue – for four consecutive times. The results were awarded multiple times – nationally and internationally.